Şans Group offers end-to-end lottery operation solutions with go-to-market strategy, retail network development and product portfolio creation in an innovative, secure and fully responsible way.
Şans Group has developed a methodology to find the best lottery game design using specific market analysis and environmental studies reinforced by international benchmarks.
The Group presents the methodologies to find the optimal network size for any jurisdiction, expand the network, manage the retailer network and create an improved experience for lottery players at retail outlets to drive greater in-store engagement and in digital platforms.
In addition to land-based retail operations both in Türkiye and in Azerbaijan, Şans Group also owns misli.com, one of the best-known online gaming platforms in Türkiye . In addition to sports betting games, misli.com also offers virtual sports, virtual games, and non-monetary lottery. Since the Group takes a holistic approach, the milestone is the omnichannel presence in the eyes of the customers.
To reach a broad base of consumers and distribute its offering of product, Şans Group expands the network in an optimal size with the use of proved methodologies. Şans Group’s land-based retail consists of points like cafes, tobacco sellers, newsstands, street vendors, self-service betting terminals and sports betting exclusive shops. With more than 10. 000 points of sales, Şans Group presents one of the Türkiye’s largest local retail network. The Group also presents one of largest network in Azerbaijan with 2.000 street vendors by energising the local sales force.
